Sustainability Model

After watching a specific TED talk, I got myself thinking.

I wasn’t thinking about rebuilding the health infrastructure, thought that is admirable, I was thinking about The Model.

Whenever people talk about starting up, about building a company, they talk about their business model. And when they don’t, I’m always interested. But I find that I don’t care about how they make money. I care about how they sustain their vision.

Because I don’t believe in aiming for a lot of money. Me… I’m thinking about making enough money to stop worrying about it. But mostly, I want to make enough money to sustain myself, my family and my vision.

So I think that it shouldn’t be called a Business Model. We should redesign this idea to be a Sustainability Model: Not how to make as much money as possible and whatever or whoever’s expense but to make money to finance the ability to support this vision and more to come.


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